Nowadays it is essential, for any person or company that organizes an event, to know first-hand the evaluation and satisfaction of their guests or customers. Until now, the only way to do this is through surveys or cumbersome post-event forms that hardly anyone bothers to fill out.
Let’s be honest… nobody wants to stop and waste their time to give their opinion especially when they are enjoying the event and having a good time. However, collecting and knowing the satisfaction of the guests, without a doubt, is very useful for the event organizer, not only to be able to improve or correct in time the possible incidents that arise during the execution of the same, but also in the face of future events.
The priority of eventiCrea is the customer and their satisfaction and that is why in each event we organize we pay special attention to getting to know the customer experience closely. Like other companies in the sector, we have distributed paper surveys or online forms with QR codes without much success due to the low participation rate of the guests.
Technological advances today and especially in the field of computer vision and artificial intelligence allow us to develop solutions that were unthinkable just a few years ago. Can you imagine being able to activate a low cost device that recognizes the gesture of a person (approval / disapproval) as they leave the event? This would be the only effort that the person has to make to leave their opinion of the event.
Can you also imagine being able to predict the age of the person and gender with Machine Learning techniques? All this is already possible thanks to the different projects and investigations that are being carried out throughout the planet.
To mention some projects of great interest:
EasyCustomerFeedback is a new recently created project that aims to allow any company or person organizing any type of event to collect information from their customers based on gestures through a low cost device.
The system is capable of recognizing in real time the gestures of people passing in front of a camera, estimating whether it is a gesture of approval or disapproval and even predicting gender, age and mood. . All information inferred in real time is stored in the cloud for later consultation and exploitation.
The entire process requires little effort or wait on the part of the guests who can now leave their review in just a couple of seconds. In addition, the assessment is completely anonymous since no personal or sensitive data is collected at any time from the people who leave their opinion through this new system.
On the other hand, the event organizer will be able to access a report which summarizes the number of evaluations received by guests or clients.
The vision and mission of the project is to offer an open source and transparent platform for universal valuation that anyone can use easily and cheaply and that brings real value to the general public and not only to companies. The system could be used for a myriad of purposes:
And all those assessments would be available in the cloud and accessible to the general public.
From eventiCrea we will officially support this project and its creators so that we can soon offer this system to our clients, providing a differential value to guarantee the success of each event.If you like the project and want to support it, here is the link to Github.